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Brand Guidelines

The visual identity of our brand is responsible for recognition among our network, and this is why it is imperative that we adhere to these guidelines.

Logo

Color

Typography

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Color Categories

Each color is WCAG-compliant-4.5:1-with either Graphite or Coconut. We can divide the color palette into three categories:

Core

Dropbox at its most fundamental and pared back, Consistent across the See-Buy-Use framebox.

#0076BF
#0E98ED
#57ADE1
#FFFFFF

Base

A carefully developed set of gray tones, allowing subtle hieraachy and naunce primarily in digital environments.

#050505
#626262
#C4C4C4
#F8F9FC

Accent

Visual life and energy-ranging from zippy to mature, accents are most prominently used in see and use communications.

#40BC21
#BF4900
#BF0076
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Typography

This page explains how our font families are used across communications and our main application: See, Buy, and Use.

Geomanist Font Family

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 !@#$%^&*()_+

Regular | Book | Medium | Bold | Black | Ultra